{"id":3904,"date":"2026-07-13T18:36:00","date_gmt":"2026-07-13T15:36:00","guid":{"rendered":"https:\/\/zeely.ai\/blog\/?p=3904"},"modified":"2026-10-14T15:16:18","modified_gmt":"2026-10-14T12:16:18","slug":"awareness-campaigns-what-they-are-how-to-run-them","status":"publish","type":"post","link":"https:\/\/zeely.ai\/blog\/awareness-campaigns-what-they-are-how-to-run-them\/","title":{"rendered":"Awareness campaigns: What they are, how to run them, and 15 examples that work"},"content":{"rendered":"        <div class=\"article-item\">\n\n            <a href=\"https:\/\/zeely.ai\/blog\/awareness-campaigns-what-they-are-how-to-run-them\/\" class=\"article-item__img\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"397\" src=\"https:\/\/zeely.ai\/blog\/wp-content\/uploads\/2025\/11\/awarness-campaigns-1024x635.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"A roadside billboard in a deserted landscape shows a muscular man holding a container of sports supplements with the words \u201cSport Nutrition\u201d and a misspelled slogan about fitness goals. A tumbleweed rolls by on the empty road, symbolizing the ineffectiveness of poorly executed awareness campaigns.\" srcset=\"https:\/\/zeely.ai\/blog\/wp-content\/uploads\/2025\/11\/awarness-campaigns-1024x635.jpg 1024w, https:\/\/zeely.ai\/blog\/wp-content\/uploads\/2025\/11\/awarness-campaigns-300x186.jpg 300w, https:\/\/zeely.ai\/blog\/wp-content\/uploads\/2025\/11\/awarness-campaigns-768x476.jpg 768w, https:\/\/zeely.ai\/blog\/wp-content\/uploads\/2025\/11\/awarness-campaigns.jpg 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>            <\/a>\n\n            <div class=\"article-item-content\">\n                <ul>\n                    \n                                    <\/ul>\n                <a href=\"https:\/\/zeely.ai\/blog\/awareness-campaigns-what-they-are-how-to-run-them\/\">\n                    <h4>Awareness campaigns: What they are, how to run them, and 15 examples that work<\/h4>\n\n\n                    <p>What makes awareness campaigns truly unforgettable? Zeely AI reveals data-driven insights and real examples that show how impactful awareness campaigns are built.<\/p>\n                    <div class=\"article-item-content-bottom\">\n                        13 Jul 2026                        <span><\/span>\n                        22 min read                    <\/div>\n                <\/a>\n            <\/div>\n\n        <\/div>\n        ","protected":false},"excerpt":{"rendered":"<p>Awareness campaigns: What they are, how to run them, and 15 examples that work What makes awareness campaigns truly unforgettable? Zeely AI reveals data-driven insights and real examples that show how impactful awareness campaigns are built. 13 Jul 2026 22 min read<\/p>\n","protected":false},"author":1,"featured_media":3905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_ppma_block_editor_authors":"{\"authors\":[55],\"author_categories\":{\"55\":\"1\"},\"fallback_author_user\":\"1\",\"ppma_author_box_select\":\"\",\"selected_authors\":[{\"id\":55,\"display_name\":\"Anastasiia Stovpova\",\"is_guest\":1,\"category_id\":\"1\"}]}"},"categories":[16],"tags":[],"ppma_author":[55],"class_list":["post-3904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand awareness campaigns: how to plan, measure, and run them<\/title>\n<meta name=\"description\" content=\"Learn how to build a brand awareness campaign that people remember. Includes a 10-step plan, 13 real examples with results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeely.ai\/blog\/awareness-campaigns-what-they-are-how-to-run-them\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand awareness campaigns: how to plan, measure, and run them\" \/>\n<meta property=\"og:description\" content=\"Learn how to build a brand awareness campaign that people remember. Includes a 10-step plan, 13 real examples with results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeely.ai\/blog\/awareness-campaigns-what-they-are-how-to-run-them\/\" \/>\n<meta property=\"og:site_name\" content=\"Grow your sales with AI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/zeelypage\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-13T15:36:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-14T12:16:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeely.ai\/blog\/wp-content\/uploads\/2025\/11\/awarness-campaigns.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"794\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anastasiia Stovpova\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"20 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/zeely.ai\/blog\/awareness-campaigns-what-they-are-how-to-run-them\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zeely.ai\/blog\/awareness-campaigns-what-they-are-how-to-run-them\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/zeely.ai\/blog\/#\/schema\/person\/26d2ffb448958ff02ca07d68b2816b22\"},\"headline\":\"Awareness campaigns: What they are, how to run them, and 15 examples that work\",\"datePublished\":\"2026-07-13T15:36:00+00:00\",\"dateModified\":\"2026-10-14T12:16:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zeely.ai\/blog\/awareness-campaigns-what-they-are-how-to-run-them\/\"},\"wordCount\":4309,\"publisher\":{\"@id\":\"https:\/\/zeely.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/zeely.ai\/blog\/awareness-campaigns-what-they-are-how-to-run-them\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zeely.ai\/blog\/wp-content\/uploads\/2025\/11\/awarness-campaigns.jpg\",\"articleSection\":[\"Advertising Strategies\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeely.ai\/blog\/awareness-campaigns-what-they-are-how-to-run-them\/\",\"url\":\"https:\/\/zeely.ai\/blog\/awareness-campaigns-what-they-are-how-to-run-them\/\",\"name\":\"Brand awareness campaigns: how to plan, measure, and run them\",\"isPartOf\":{\"@id\":\"https:\/\/zeely.ai\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/zeely.ai\/blog\/awareness-campaigns-what-they-are-how-to-run-them\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/zeely.ai\/blog\/awareness-campaigns-what-they-are-how-to-run-them\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zeely.ai\/blog\/wp-content\/uploads\/2025\/11\/awarness-campaigns.jpg\",\"datePublished\":\"2026-07-13T15:36:00+00:00\",\"dateModified\":\"2026-10-14T12:16:18+00:00\",\"description\":\"Learn how to build a brand awareness campaign that people remember. Includes a 10-step plan, 13 real examples with results.\",\"breadcrumb\":{\"@id\":\"https:\/\/zeely.ai\/blog\/awareness-campaigns-what-they-are-how-to-run-them\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeely.ai\/blog\/awareness-campaigns-what-they-are-how-to-run-them\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeely.ai\/blog\/awareness-campaigns-what-they-are-how-to-run-them\/#primaryimage\",\"url\":\"https:\/\/zeely.ai\/blog\/wp-content\/uploads\/2025\/11\/awarness-campaigns.jpg\",\"contentUrl\":\"https:\/\/zeely.ai\/blog\/wp-content\/uploads\/2025\/11\/awarness-campaigns.jpg\",\"width\":1280,\"height\":794,\"caption\":\"A roadside billboard in a deserted landscape shows a muscular man holding a container of sports supplements with the words \u201cSport Nutrition\u201d and a misspelled slogan about fitness goals. A tumbleweed rolls by on the empty road, symbolizing the ineffectiveness of poorly executed awareness campaigns.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeely.ai\/blog\/awareness-campaigns-what-they-are-how-to-run-them\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeely.ai\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Awareness campaigns: What they are, how to run them, and 15 examples that work\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeely.ai\/blog\/#website\",\"url\":\"https:\/\/zeely.ai\/blog\/\",\"name\":\"Zeely AI\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/zeely.ai\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeely.ai\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/zeely.ai\/blog\/#organization\",\"name\":\"Zeely AI\",\"url\":\"https:\/\/zeely.ai\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeely.ai\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/zeely.ai\/blog\/wp-content\/uploads\/2025\/03\/zeely_logo.jpg\",\"contentUrl\":\"https:\/\/zeely.ai\/blog\/wp-content\/uploads\/2025\/03\/zeely_logo.jpg\",\"width\":512,\"height\":512,\"caption\":\"Zeely AI\"},\"image\":{\"@id\":\"https:\/\/zeely.ai\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/zeelypage\/\",\"https:\/\/www.tiktok.com\/@zeely.inc?_t=8lqOjrVWsdi&_r=1\",\"https:\/\/www.instagram.com\/zeely.app\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeely.ai\/blog\/#\/schema\/person\/26d2ffb448958ff02ca07d68b2816b22\",\"name\":\"admin\",\"sameAs\":[\"https:\/\/zeely.ai\/blog\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brand awareness campaigns: how to plan, measure, and run them","description":"Learn how to build a brand awareness campaign that people remember. Includes a 10-step plan, 13 real examples with results.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeely.ai\/blog\/awareness-campaigns-what-they-are-how-to-run-them\/","og_locale":"en_US","og_type":"article","og_title":"Brand awareness campaigns: how to plan, measure, and run them","og_description":"Learn how to build a brand awareness campaign that people remember. Includes a 10-step plan, 13 real examples with results.","og_url":"https:\/\/zeely.ai\/blog\/awareness-campaigns-what-they-are-how-to-run-them\/","og_site_name":"Grow your sales with AI","article_publisher":"https:\/\/www.facebook.com\/zeelypage\/","article_published_time":"2026-07-13T15:36:00+00:00","article_modified_time":"2026-10-14T12:16:18+00:00","og_image":[{"width":1280,"height":794,"url":"https:\/\/zeely.ai\/blog\/wp-content\/uploads\/2025\/11\/awarness-campaigns.jpg","type":"image\/jpeg"}],"author":"Anastasiia Stovpova","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"20 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/zeely.ai\/blog\/awareness-campaigns-what-they-are-how-to-run-them\/#article","isPartOf":{"@id":"https:\/\/zeely.ai\/blog\/awareness-campaigns-what-they-are-how-to-run-them\/"},"author":{"name":"admin","@id":"https:\/\/zeely.ai\/blog\/#\/schema\/person\/26d2ffb448958ff02ca07d68b2816b22"},"headline":"Awareness campaigns: What they are, how to run them, and 15 examples that work","datePublished":"2026-07-13T15:36:00+00:00","dateModified":"2026-10-14T12:16:18+00:00","mainEntityOfPage":{"@id":"https:\/\/zeely.ai\/blog\/awareness-campaigns-what-they-are-how-to-run-them\/"},"wordCount":4309,"publisher":{"@id":"https:\/\/zeely.ai\/blog\/#organization"},"image":{"@id":"https:\/\/zeely.ai\/blog\/awareness-campaigns-what-they-are-how-to-run-them\/#primaryimage"},"thumbnailUrl":"https:\/\/zeely.ai\/blog\/wp-content\/uploads\/2025\/11\/awarness-campaigns.jpg","articleSection":["Advertising Strategies"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/zeely.ai\/blog\/awareness-campaigns-what-they-are-how-to-run-them\/","url":"https:\/\/zeely.ai\/blog\/awareness-campaigns-what-they-are-how-to-run-them\/","name":"Brand awareness campaigns: how to plan, measure, and run them","isPartOf":{"@id":"https:\/\/zeely.ai\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zeely.ai\/blog\/awareness-campaigns-what-they-are-how-to-run-them\/#primaryimage"},"image":{"@id":"https:\/\/zeely.ai\/blog\/awareness-campaigns-what-they-are-how-to-run-them\/#primaryimage"},"thumbnailUrl":"https:\/\/zeely.ai\/blog\/wp-content\/uploads\/2025\/11\/awarness-campaigns.jpg","datePublished":"2026-07-13T15:36:00+00:00","dateModified":"2026-10-14T12:16:18+00:00","description":"Learn how to build a brand awareness campaign that people remember. Includes a 10-step plan, 13 real examples with results.","breadcrumb":{"@id":"https:\/\/zeely.ai\/blog\/awareness-campaigns-what-they-are-how-to-run-them\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeely.ai\/blog\/awareness-campaigns-what-they-are-how-to-run-them\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeely.ai\/blog\/awareness-campaigns-what-they-are-how-to-run-them\/#primaryimage","url":"https:\/\/zeely.ai\/blog\/wp-content\/uploads\/2025\/11\/awarness-campaigns.jpg","contentUrl":"https:\/\/zeely.ai\/blog\/wp-content\/uploads\/2025\/11\/awarness-campaigns.jpg","width":1280,"height":794,"caption":"A roadside billboard in a deserted landscape shows a muscular man holding a container of sports supplements with the words \u201cSport Nutrition\u201d and a misspelled slogan about fitness goals. A tumbleweed rolls by on the empty road, symbolizing the ineffectiveness of poorly executed awareness campaigns."},{"@type":"BreadcrumbList","@id":"https:\/\/zeely.ai\/blog\/awareness-campaigns-what-they-are-how-to-run-them\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeely.ai\/blog\/"},{"@type":"ListItem","position":2,"name":"Awareness campaigns: What they are, how to run them, and 15 examples that work"}]},{"@type":"WebSite","@id":"https:\/\/zeely.ai\/blog\/#website","url":"https:\/\/zeely.ai\/blog\/","name":"Zeely AI","description":"","publisher":{"@id":"https:\/\/zeely.ai\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeely.ai\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/zeely.ai\/blog\/#organization","name":"Zeely AI","url":"https:\/\/zeely.ai\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeely.ai\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/zeely.ai\/blog\/wp-content\/uploads\/2025\/03\/zeely_logo.jpg","contentUrl":"https:\/\/zeely.ai\/blog\/wp-content\/uploads\/2025\/03\/zeely_logo.jpg","width":512,"height":512,"caption":"Zeely AI"},"image":{"@id":"https:\/\/zeely.ai\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/zeelypage\/","https:\/\/www.tiktok.com\/@zeely.inc?_t=8lqOjrVWsdi&_r=1","https:\/\/www.instagram.com\/zeely.app\/"]},{"@type":"Person","@id":"https:\/\/zeely.ai\/blog\/#\/schema\/person\/26d2ffb448958ff02ca07d68b2816b22","name":"admin","sameAs":["https:\/\/zeely.ai\/blog"]}]}},"authors":[{"term_id":55,"user_id":0,"is_guest":1,"slug":"anastasiia-stovpova","display_name":"Anastasiia Stovpova","avatar_url":{"url":"https:\/\/zeely.ai\/blog\/wp-content\/uploads\/2026\/10\/Anastasiia-Stovpova.png","url2x":"https:\/\/zeely.ai\/blog\/wp-content\/uploads\/2026\/10\/Anastasiia-Stovpova.png"},"author_category":"1","first_name":"Anastasiia","last_name":"Stovpova","user_url":"https:\/\/www.linkedin.com\/in\/anastasiia-stovpova-29654412a\/","job_title":"User Acquisition Manager at Zeely","description":"<p>Anastasiia is a User Acquisition Manager with 6+ years of experience running and scaling paid campaigns. She knows the ins and outs of advertising across Meta, Instagram, TikTok, and other platforms. In her articles, she shares practical strategies, campaign tips, and lessons from hands-on experience to help you create better ads, optimize performance, and get more from your ad budget.<\/p>"}],"_links":{"self":[{"href":"https:\/\/zeely.ai\/blog\/wp-json\/wp\/v2\/posts\/3904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zeely.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeely.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeely.ai\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zeely.ai\/blog\/wp-json\/wp\/v2\/comments?post=3904"}],"version-history":[{"count":7,"href":"https:\/\/zeely.ai\/blog\/wp-json\/wp\/v2\/posts\/3904\/revisions"}],"predecessor-version":[{"id":8651,"href":"https:\/\/zeely.ai\/blog\/wp-json\/wp\/v2\/posts\/3904\/revisions\/8651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeely.ai\/blog\/wp-json\/wp\/v2\/media\/3905"}],"wp:attachment":[{"href":"https:\/\/zeely.ai\/blog\/wp-json\/wp\/v2\/media?parent=3904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeely.ai\/blog\/wp-json\/wp\/v2\/categories?post=3904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeely.ai\/blog\/wp-json\/wp\/v2\/tags?post=3904"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/zeely.ai\/blog\/wp-json\/wp\/v2\/ppma_author?post=3904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}