{"id":6080,"date":"2026-03-24T22:18:00","date_gmt":"2026-03-24T19:18:00","guid":{"rendered":"https:\/\/zeely.ai\/blog\/?p=6080"},"modified":"2026-05-09T10:23:01","modified_gmt":"2026-05-09T07:23:01","slug":"facebook-ads-benchmarks-in-2026","status":"publish","type":"post","link":"https:\/\/zeely.ai\/blog\/facebook-ads-benchmarks-in-2026\/","title":{"rendered":"Facebook ads benchmarks in 2026"},"content":{"rendered":"        <div class=\"article-item\">\n\n            <a   href=\"https:\/\/zeely.ai\/blog\/facebook-ads-benchmarks-in-2026\/\" class=\"article-item__img\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"397\" src=\"https:\/\/zeely.ai\/blog\/wp-content\/uploads\/2026\/03\/facebook-ad-becnhmark-1024x635.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Smartphone displaying a social media feed with rising engagement icons and a glowing upward graph, illustrating strategies to improve Facebook ad CTR and boost performance.\" srcset=\"https:\/\/zeely.ai\/blog\/wp-content\/uploads\/2026\/03\/facebook-ad-becnhmark-1024x635.jpg 1024w, https:\/\/zeely.ai\/blog\/wp-content\/uploads\/2026\/03\/facebook-ad-becnhmark-300x186.jpg 300w, https:\/\/zeely.ai\/blog\/wp-content\/uploads\/2026\/03\/facebook-ad-becnhmark-768x476.jpg 768w, https:\/\/zeely.ai\/blog\/wp-content\/uploads\/2026\/03\/facebook-ad-becnhmark.jpg 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\t<\/a>\n\n            <div class=\"article-item-content\">\n                <ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/zeely.ai\/blog\/ads-by-industry\/facebook-advertising\/\">Facebook Advertising<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                    <\/ul>\n\t\t\t\t<a  href=\"https:\/\/zeely.ai\/blog\/facebook-ads-benchmarks-in-2026\/\">\n                <h4>Facebook ads benchmarks in 2026<\/h4>\n\t\t\t\t\n\n\t\t\t\t<p>Is your Facebook CTR actually good, or just expensive noise? At Zeely, we pulled the most current 2026 benchmark datasets and turned them into a practical benchmark and optimization playbook for SMBs running Meta ads.<\/p>\n                <div class=\"article-item-content-bottom\">\n                    24 Mar 2026                    <span><\/span>\n                    13 min read                <\/div>\n\t\t\t\t<\/a>\n            <\/div>\n\n\t\t<\/div>\n        ","protected":false},"excerpt":{"rendered":"<p>Facebook Advertising Facebook ads benchmarks in 2026 Is your Facebook CTR actually good, or just expensive noise? At Zeely, we pulled the most current 2026 benchmark datasets and turned them into a practical benchmark and optimization playbook for SMBs running Meta ads. 24 Mar 2026 13 min read<\/p>\n","protected":false},"author":1,"featured_media":6081,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,23],"tags":[],"class_list":["post-6080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-advertising","category-social-media-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook ads benchmarks 2026: Average metrics<\/title>\n<meta name=\"description\" content=\"Updated 2026 Facebook ads benchmarks for CTR, CPC, conversion rate &amp; CPL, plus industry, format, and funnel breakdowns with a CTR improvement checklist.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeely.ai\/blog\/facebook-ads-benchmarks-in-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook ads benchmarks 2026: Average metrics\" \/>\n<meta property=\"og:description\" content=\"Updated 2026 Facebook ads benchmarks for CTR, CPC, conversion rate &amp; CPL, plus industry, format, and funnel breakdowns with a CTR improvement checklist.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeely.ai\/blog\/facebook-ads-benchmarks-in-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Grow your sales with AI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/zeelypage\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-24T19:18:00+00:00\" \/>\n<meta property=\"article:modified_time\" 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