{"id":6567,"date":"2026-05-08T17:05:55","date_gmt":"2026-05-08T14:05:55","guid":{"rendered":"https:\/\/zeely.ai\/blog\/?p=6567"},"modified":"2026-05-08T18:23:26","modified_gmt":"2026-05-08T15:23:26","slug":"video-ad-metrics-how-to-measure-what-works","status":"publish","type":"post","link":"https:\/\/zeely.ai\/blog\/video-ad-metrics-how-to-measure-what-works\/","title":{"rendered":"Video ad metrics: How to measure what works"},"content":{"rendered":"        <div class=\"article-item\">\n\n            <a   href=\"https:\/\/zeely.ai\/blog\/video-ad-metrics-how-to-measure-what-works\/\" class=\"article-item__img\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"397\" src=\"https:\/\/zeely.ai\/blog\/wp-content\/uploads\/2026\/05\/video-metrics-1-1024x635.webp\" class=\"attachment-large size-large wp-post-image\" alt=\"Video metrics visualization featuring matcha fitness products, a branded shaker bottle, protein powder, and a smartphone showing a sporty woman preparing a matcha drink in a modern flat lay composition.\" srcset=\"https:\/\/zeely.ai\/blog\/wp-content\/uploads\/2026\/05\/video-metrics-1-1024x635.webp 1024w, https:\/\/zeely.ai\/blog\/wp-content\/uploads\/2026\/05\/video-metrics-1-300x186.webp 300w, https:\/\/zeely.ai\/blog\/wp-content\/uploads\/2026\/05\/video-metrics-1-768x476.webp 768w, https:\/\/zeely.ai\/blog\/wp-content\/uploads\/2026\/05\/video-metrics-1.webp 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\t<\/a>\n\n            <div class=\"article-item-content\">\n                <ul>\n\t\t\t\t\t                     \n                                    <\/ul>\n\t\t\t\t<a  href=\"https:\/\/zeely.ai\/blog\/video-ad-metrics-how-to-measure-what-works\/\">\n                <h4>Video ad metrics: How to measure what works<\/h4>\n\t\t\t\t\n\n\t\t\t\t<p>A video ad report can look impressive and still tell you the wrong story. This guide explains VTR, viewability, engaged-view conversions, and Brand Lift, so you can match each metric to the right job and stop grading every video by clicks alone.<\/p>\n                <div class=\"article-item-content-bottom\">\n                    8 May 2026                    <span><\/span>\n                    14 min read                <\/div>\n\t\t\t\t<\/a>\n            <\/div>\n\n\t\t<\/div>\n        ","protected":false},"excerpt":{"rendered":"<p>Video ad metrics: How to measure what works A video ad report can look impressive and still tell you the wrong story. This guide explains VTR, viewability, engaged-view conversions, and Brand Lift, so you can match each metric to the right job and stop grading every video by clicks alone. 8 May 2026 14 min [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-6567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-performance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video ad metrics: How to measure what works - Zeely AI<\/title>\n<meta name=\"description\" content=\"Learn how VTR, viewability, engaged-view conversions, and Brand Lift work so you can read video ad metrics correctly and make better ad decisions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeely.ai\/blog\/video-ad-metrics-how-to-measure-what-works\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video ad metrics: How to measure what works - Zeely AI\" \/>\n<meta property=\"og:description\" content=\"Learn how VTR, viewability, engaged-view conversions, and Brand Lift work so you can read video ad metrics correctly and make better ad decisions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeely.ai\/blog\/video-ad-metrics-how-to-measure-what-works\/\" \/>\n<meta property=\"og:site_name\" content=\"Grow your sales with AI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/zeelypage\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-08T14:05:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-08T15:23:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeely.ai\/blog\/wp-content\/uploads\/2026\/05\/video-metrics-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"794\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/zeely.ai\/blog\/video-ad-metrics-how-to-measure-what-works\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zeely.ai\/blog\/video-ad-metrics-how-to-measure-what-works\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/zeely.ai\/blog\/#\/schema\/person\/26d2ffb448958ff02ca07d68b2816b22\"},\"headline\":\"Video ad metrics: How to measure what works\",\"datePublished\":\"2026-05-08T14:05:55+00:00\",\"dateModified\":\"2026-05-08T15:23:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zeely.ai\/blog\/video-ad-metrics-how-to-measure-what-works\/\"},\"wordCount\":2701,\"publisher\":{\"@id\":\"https:\/\/zeely.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/zeely.ai\/blog\/video-ad-metrics-how-to-measure-what-works\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zeely.ai\/blog\/wp-content\/uploads\/2026\/05\/video-metrics-1.webp\",\"articleSection\":[\"Ad Performance &amp; Testing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeely.ai\/blog\/video-ad-metrics-how-to-measure-what-works\/\",\"url\":\"https:\/\/zeely.ai\/blog\/video-ad-metrics-how-to-measure-what-works\/\",\"name\":\"Video ad metrics: How to measure what works - 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