Zeely AI leadership: Founders growing small brands

Behind the Zeely marketing app is a small leadership team that spent years inside sales, digital marketing, and content work for real clients. All three founders were selected for Forbes 30 Under 30 Europe.

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Zeely AI leadership: Founders growing small brands

Meet the Zeely AI founders

Zeely AI was founded in Ukraine in 2022 by three people who saw the same pattern. Small businesses wanted more sales but felt lost in complex ad accounts, random "boost post" buttons, and unclear reports. The founders turned that frustration into a tool that explains what to do next in simple language.

If you want the full story, you can read our full story.

Dima Samoiliuk

CEO, Co Founder

Keeps the product simple and useful for small brands

Yaroslav Samoiliuk

COO, Co Founder

Makes sure sales, support, and operations run smoothly

Alina Bondarenko

CCO, Co Founder

Shapes content, messaging, and user education inside the app

Dima Samoiliuk, CEO and Co Founder

Dima leads Zeely's overall direction and product decisions. He has spent more than 11 years in technical leadership, digital marketing, and managing outsourcing teams. That mix shapes Zeely into a tool that feels technical under the hood but simple on the surface.

For you this means a Zeely marketing app that stays focused on plain questions like "how do I get my first sale from ads" instead of abstract features. Dima makes sure new tools, such as AI video ads or batch static creatives, come with clear flows you can explore on the features page.

Yaroslav Samoiliuk, COO and Co Founder

Yaroslav runs operations and growth. Before Zeely, he worked as a Chief Sales Officer at a fast moving startup where he built and scaled sales teams from scratch.

Inside Zeely, he pays close attention to how quickly users launch their first campaigns, how support answers tough questions, and how smooth it is to go from trial to paid plan. When you see clean pricing, direct refund rules, and responsive support, that is the type of work he pushes.

Alina Bondarenko, CCO and Co Founder

Alina leads content and communication for Zeely. She has worked as a content and marketing specialist and creative copywriter across agencies and media.

She turns complicated marketing terms into clear teaching moments in the product and on the blog. When Zeely explains why a creative might not pull clicks or how to fix a weak offer, that voice comes from her experience working with many different brands. You can watch her present Zeely on stage in this Slush 2022 talk.

Growing 1M+ Users

The Zeely leadership team built the first version of the app while based in Ukraine. The early product focused on a simple question: can a small business owner launch a real campaign from their phone in under 10 minutes and understand the results.

Growth came fast: