14 best pet advertisements and how to use them for your ad campaigns in 2025
Looking for the secret behind viral pet advertisements? Zeely AI has studied hundreds of successful pet ads to identify what works, why it works, and how brands can replicate their success.
If you’re running a pet shop, grooming service, or vet practice, you’ve probably already put money into ads. The question is whether those ads actually bring you customers.
What are pet advertisements?
Pet advertisements are the campaigns that help shops, groomers, vets, and brands turn visibility into steady growth. You’ll hear them called pet ads, pet commercials, or pet marketing, but the label matters less than the outcome. The best pet ad examples meet real needs: food for a new puppy, a quick grooming slot for a busy family, or autoship refills that keep customers loyal.
And the proof is there. The U.S. pet industry reached $152 billion in 2024 across 94 million households. While Chewy Ads tracks lifetime value through Autoship to show how repeat revenue compounds when ads focus on subscriptions. For your pet business, that’s the real takeaway: advertising isn’t a gamble, it’s a repeatable growth system when matched to the right customer stage.
Benefits of pet advertising
When you put money into pet care marketing strategies, you’re not just buying clicks, you’re buying growth levers that can prove their return. The strongest benefits for pet businesses today come from four areas: subscription revenue, video performance, long-term platforms, and local visibility.
- Stronger subscription economics (LTV + autoship)
Pet owners come back for food, meds, litter, and grooming. Ads aimed at these repeat needs don’t just win a single sale — they compound into predictable revenue. Retail media platforms measure this through lifetime value, not just short-term ROI. Chewy Ads now reports LTV tied to Autoship, showing how retention ads keep paying off.
- Short-form video delivers quick ROI
Reels, TikToks, and Shorts make it easy for pet brands to show real results — a healthier dog, a before-and-after grooming, or a product in action. HubSpots claims that in 2025, these short-form video ads and creator partnerships are among the highest-performing formats for ROI.
- YouTube builds durable returns
While short-form video grabs quick wins, YouTube builds lasting brand preference. According to Nielsen MMM, YouTube ads deliver 2.3× stronger long-term ROAS than paid social. For pet businesses, this means your video budget works harder over time, not just in the first week.
- Local ads drive high-intent visits
If you run a grooming shop, vet clinic, or training service, local advertising is often the most profitable. Nextdoor says it reaches one in three U.S. households, connecting you directly with neighbors ready to book. Pair that with Google Maps/GBP visibility, and your business shows up right when pet owners are searching for help.
Why this helps you
Instead of guessing where to spend, you can lean on data-backed benefits. Pet advertising pays off by growing subscriptions, using high-ROI video, investing in platforms that last, and making sure your local services are easy to find. This way, every dollar you spend is tied to results that matter.
Top 14 pet advertisements examples
Ingredient spotlight — show what makes your food different
If you sell pet food, your ads work best when they highlight one simple proof point: “grain-free,” “natural ingredients,” or “vet recommended.” A short video or carousel showing the bag, the bowl, and a happy pet eating it can anchor your message.
Why it works
- Matches what pet parents search for in pet food advertisements
- A single, clear claim is easier to remember at checkout
- Works across retail media, short-form video, and in-store displays
Real-life example
Purina’s “Taste of the wild” campaign focuses on ingredients and nature imagery in their video/social ads. Their visuals highlight real proteins and natural components. You can see examples of their ingredient-focused creative here:
How to use it in your advertising
Pick one benefit that sells — “real protein,” “grain-free,” or “salmon-rich.” Film a focused 15–30 second video. CTA: “Try it today.” Deploy across TikTok, Reels, Shorts, and replicate for Amazon/Chewy media/local stores.
Before/After grooming Reel — show the transformation, sell the result
If you run a grooming service, nothing converts like a before/after reel. Show a pet with matted fur, walk through the grooming steps, and then reveal the clean, shiny result. The difference speaks for itself.
Why it works
- Transformation is visual proof — hard to argue with seeing is believing
- Strong engagement in short formats (Reels, Shorts)
- Helps reduce objections around quality or trust
Real-life example
PetSmart Grooming uses this tactic often in their social media adverts, showing dirty → clean transformations with minimal copy. Here’s an example:
How to use it in your advertising
Film video clips from actual grooming sessions (before, during, after). Use captions like “See the difference in 30 seconds.” Push on Reels, TikTok, and boost those to your service radius. Promote the same creative via Google Maps/GBP for local reach.
Toy durability test — let it survive the chew test
If you sell pet toys, a side-by-side durability test is gold. Show your product and a competitor’s next to a real “power chewer” for 30 seconds. The one that survives wins the viewer’s trust.
Why it works
- Demonstration over claims. People believe what they see
- Helps reduce returns and increase confidence in the purchase
- Adds a dramatic element that’s replayable and shareable
Real-life example
KONG has built its brand on durability tests. Their YouTube and social campaigns often show extreme chewers testing KONG vs. standard toys. Example:
How to use it in your advertising
Set up a controlled test: same time, same “power chewer,” side-by-side. Use minimal editing, highlight the outcome. Push it on TikTok, Shorts, and embed in your Amazon/Chewy listings or product pages. Follow up with a bundle offer or “upgrade” path.
One-scoop litter demo — solve the daily mess fast
If you sell litter, show the clump + odor control in a tight macro shot. Pour, scoop, done. The demo should answer “Will this make my life easier?” in seconds.
Why it works
- Demonstration beats claims in this category
- Perfect for TikTok/Shorts attention windows
- Converts well on Amazon/Chewy PDPs
Real-life example
Tidy Cats Lightweight ads spotlight easy cleanup and scooping in simple product demos. Example commercial:
How to use it in your advertising
Keep it under 20 seconds. Shoot a clean tabletop demo with on-screen captions: “low dust,” “fast clump,” “less odor.” Add “Price per day” and a “Subscribe and save” CTA. Reuse the same cut on PDP video modules and short-form social.
Pet store branding spot — “A place where pets flourish”
If you run a pet store, you don’t always need a discount, sometimes you need to build an identity. In Petco’s TV spot “The Pet Company,” pets (and humans) sing about nurturing, care, and store value, it’s less about deals, more about being the place pet lovers trust.
Why it works
- Builds brand emotional resonance, not just sales
- Gives permission for customers to feel attachment
- Helps stores establish differentiation beyond pricing
Real-life example
Petco’s “The pet company” campaign uses whimsical vocals by pets to tell a story of growth, pets’ lives, and the services within the store — grooming, food, support. You can see the creative and screenshots:
How to use it in your advertising
If you have a store, create a spot that emphasizes your values, not just promos. Feature your store interior, staff caring for pets, and the products you carry. Use it on local video placements (CTV, YouTube) and embed shorter cuts in social or display campaigns.
Emergency “Open now” vet ad — show you’re available when it counts
If you run a vet practice that handles urgent care, your ads should make it clear right away that you’re open, ready, and accessible. Use “Open now” messaging, clear location info, and click-to-call buttons so people don’t have to hunt for you when minutes matter.
Why it works
- Converts high-intent searches at exactly the moment people need help
- Mobile call extensions remove steps under stress
- Builds trust when you deliver fast, visible service
Real-life example
Banfield ran a TV spot called “Molly: Free Exam” that emphasizes timely veterinary services and includes calls to action.
How to use it in your advertising
Bid aggressively on “emergency vet near me” and hours-related keywords. Use call extensions, “Open now” copy, and map pin extensions. Run on YouTube, search, and local display with ads that show your operating hours and click-to-call.
Dog training promise — show what life’ll look like
If you offer dog training, make your ad promise one specific transformation, like “Stop jumping in 30 days”, and then show that change in action. The story begins with a misbehaving dog, shows training in progress, then the result — calm, obedient, happy.
Why it works
- Specific promise beats generic “training services” claims
- Visual result builds trust and urgency
- Easy to replicate, local relevance, strong for lead conversion
Real-life exampleDog Training Elite’s TV spot “Stronger Bond With Your Dog” shows a dog going from pulling to calm walking, and frames training as part of a deeper relationship.
How to use it in your advertising
Film a local client’s before/after walks. Use captions like “From chaos to calm” or “Walk without tugging in 30 days.” Run full video on YouTube/CTV, clip 15–30s versions for Shorts/Reels/TikTok, and use local targeting to reach people near your facility.
Pedigree “Adoptable” — ads that place local dogs
If you run a pet brand or want to tie product back to purpose, this campaign turns every ad into an adoption moment. Pedigree’s Adoptable campaign dynamically swaps in local adoptable dogs into the creative depending on viewer location, then routes traffic to the shelter page. The ad becomes both a product pitch and a life-saving placement.
Why it works
- Merges brand + cause for emotional resonance
- Drives ad recall and earned media interest
- Each impression becomes functional for adoption
Real-life exampleSee Pedigree’s Adoptable campaign on Ads of the World. It shows digital, integrated media and how the creative changes by location.
How to use it in your advertising
Work with shelters to build a feed of pets and set up dynamic creative templates. For each ad impression, insert a pet relevant to the viewer’s ZIP. Route clicks to the shelter’s adoption page. Run it on YouTube, social, display networks, and swap creative as pets get adopted.
ASPCA “Through their eyes” — show the world from their perspective
If you work in shelter or nonprofit pet adoption, your ads should let people feel what the animals experience. In ASPCA’s “Through their eyes” campaign, the creative shows the world from the animals’ point of view — what they see, what they feel — while juxtaposing the care provided by ASPCA. The narrative turns empathy into action.
Why it works
- Builds deep emotional connection by shifting perspective
- Differentiates from standard “help the animals” appeals
- Adds visual storytelling that invites sharing and recall
Real-life example
You can explore the creative and campaign breakdown on YouTube:
How to use it in your advertising
If you run a nonprofit or adoption campaign, create a short spot from the viewpoint of a rescued pet (shelter sounds, environment, before and after). End with a direct adoption or donation CTA. Use the same visuals for social trailers, email headers, and local display.
Petco “2024 mega adoption event: $35 adoption fee” — event push + emotion
If you run a shelter or nonprofit, tying your ad to a time-bound event gives urgency and structure. In Petco’s “2024 mega adoption event,” the creative promotes a $35 adoption fee for a limited time, showing happy adoptive families and shelter scenes to drive foot traffic and awareness. The ad balances emotion with a clear numeric offer.
Why it works
- Limited-time price incentive lowers adoption friction
- Combines emotional visuals with direct call-to-action
- Drives both online engagement and in-store visits
Real-life example
Petco’s “Mega adoption event: $35 adoption fee” is showing the video:
How to use it in your advertising
Plan a seasonal adoption event (e.g. “Spring adoption week”). Promote with video creatives featuring pets + adopters + the special fee. Run it on YouTube, social feeds, and local display. Use geo targeting to nearby cities, and re-emphasize before the offer ends.
TikTok Spark Ad — real pet clips turned into reach
If you want to stretch organic content into paid, TikTok’s Spark Ads format lets you boost real posts as ads. Pet Republic ran short, under-30s clips of dogs in playful feeding moments, then turned the best-performing posts into Spark Ads. That way, the campaign felt native while still achieving scale and targeting.
Why it works
- Blends organic + paid, making ads feel authentic
- Hooked users in the first 3 seconds with real pets
- Delivered reach at 360% lower CPM compared to other platforms
Real-life example
Pet Republic’s TikTok case study highlights how six pet food videos generated 1.5M reach and 65K full views.
How to use it in your advertising
Pick your best-performing TikToks (e.g., feeding routines, quirky pet habits). Boost them as Spark Ads with interest + lookalike targeting. Use quick captions like “Real pets, real food” and track CPM vs engagement to scale what works.
Instinct “Need a boost?” — energy when pets need it
If you sell pet food or supplements, a campaign that positions your product as a fast, effective “boost” works well. Instinct ran a TV spot called “Need a boost?” where a dog is shown getting more vitality after mixing in their Raw Boost formula. The visuals focus tightly on the bowl, the pet’s reaction, and the energy shift.
Why it works
- It frames the product as a clear solution (boost energy)
- Short, focused messaging that sticks
- Easy to slot into media — TV, digital, PDPs
How to use it in your advertising
Film your own “before → after” transition using your product in the mix. Use close-ups on the food, the pet eating, and their behavior shift. Cut 15-30 sec versions for social and video pods. Use the same visuals on your product pages and in display retargeting.
Cesar “Not subtle” — appetite speaks louder than words
If you sell wet food, lean into pets’ natural enthusiasm. In Cesar’s Not Subtle spot, the ad focuses on a small dog who perks up dramatically the moment the meal is served. Tight close-ups capture lip-licking, tail-wagging, and eager stares, turning appetite itself into the proof point. There’s almost no exposition — the dog’s body language delivers the message.
Why it works
- Humor and pet behavior are instantly relatable and memorable
- Appetite appeal removes hesitation at checkout — owners see what dogs want
- Minimal dialogue means the ad travels across markets easily
Real-life example
The ad highlights expressive dog reactions paired with quick product shots, using humor and personality to push recall.
How to use it in your advertising
Capture genuine pet reactions — dogs wagging, pawing, licking lips. Edit down to 15 seconds or less and let the visuals carry the story. Use the same cut across TikTok, Instagram Reels, and your Amazon product page video slot to reinforce appetite appeal.
Freshpet “Season finale” — surprise in the fridge
If your differentiator is freshness or premium quality, dramatize it in an everyday setting. Freshpet’s Season Finale commercial shows a family opening their fridge — but instead of milk or soda, the spotlight is on Freshpet meals for dogs. The reveal is both humorous and striking, followed by shots of pets enjoying the food alongside their families.
Why it works
- Clever visual twist dramatizes the product’s USP
- Ties brand into familiar daily routines
- Positions Freshpet as premium yet approachable for average households
Real-life example
Freshpet’s Season Finale creative is showing the refrigerator reveal, product packaging inside a real fridge, and pets eating in domestic scenes.
How to use it in your advertising
Highlight your unique product context (fresh, refrigerated, locally sourced). Build a simple ad around a household routine — fridge opening, grocery unpacking, pantry restock — then subvert expectations with your product. Use it in YouTube pre-rolls, short-form video ads, and as PDP video content to reinforce differentiation.
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How to use AI for your small pet business
You need pet advertisements that work and take minutes, not days. Zeely is an AI ad generator that turns your product info into ready-to-publish assets. Use it for AI ad creation with an AI script tool that writes clear hooks without fluff.
- Add your product URL or connect Shopify. Zeely pulls titles, images, and pricing so you start with real data, not a blank screen.
- Choose a format. Pick static ads, video ads, or branded avatars so the output fits the job at hand.
- Generate copy and visuals with AI. The AI script tool drafts headlines, captions, CTAs, and scene ideas that match common buyer moments like new pet parents, sensitive digestion, or first grooming.
- Make quick edits. Adjust colors, fonts, text, layout, and music in seconds so every ad follows your brand kit and speaks to the right offer.
- Launch with Meta integration. Publish to Facebook and Instagram from Zeely so you avoid file exports and track results in one place.
- Optional: bulk create for A/B tests. Use the fast ad generator to spin up variations of hooks, visuals, and lengths so you learn what increases CTR and lowers CPA.
This workflow keeps your production simple and your message focused on what pet owners need right now. You cut setup time, test more ideas, and keep improving based on results. That steady iteration lifts CTR and improves ROI while you stay focused on running your shop or service. When you’re ready, open Zeely, paste a product link, and watch your first draft appear in minutes.
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