Animation is how attention works. 93% of marketers say video is central to their strategy, according to HubSpot. Motion has become the universal language for discovery, persuasion, and recall.

This guide brings together two sides of that story. First, you’ll see how real brands, beyond the usual household names, use animated ads to connect with audiences and drive measurable results. Each example includes format, length, why it works, and the key KPI to track, so you can learn from what’s proven, not theoretical.

Then, we’ll show you how to create your own animated ads with an AI ad generator, using Zeely’s tools to go from product URL to ready-to-launch campaign in minutes. Fast, clear, and conversion-focused, exactly how modern advertising should feel.

Top animated ads examples

More people now get their stories through motion. One in five Americans regularly get news on TikTok, a sharp rise since 2020, according to Pew Research. That shift shows how fast visuals capture attention and why animated ads work across screens and audiences. This section gathers real-brand examples built for clarity, recall, and measurable action.

1. Temple & Webster TVC series for retail awareness

This animated ad campaign uses motion graphics and 2D animation in 15- and 30-second TV and digital cuts. Bright everyday scenes, quick visual gags, and a memorable end frame build strong brand recall across placements.

Why it works

• Translates lifestyle moments into recognizable, light humor that sticks
• Uses consistent visual mnemonics to anchor brand memory
• Scales easily into short social media ads and pre-roll video formats
• Keeps production modular to lower creative refresh costs

How to use it in your advertising: Imagine a viewer watching everyday living spaces come to life with color and personality. The payoff is a simple tagline that lands in sync with the logo, familiar and satisfying. To adapt this approach, create a short animated video ad around one relatable moment, add a rhythmic sound cue, and finish with a clear branded frame. Track aided recall or view-through rate to measure how well your story stays in mind.

2. MobileMuster E-waste awareness campaign

This public-interest animated ad uses motion graphics in a concise 30-second format. Playful metaphors turn complex recycling messages into clear, lighthearted visuals that make sustainability feel approachable and worth acting on.

Why it works

• Simplifies an abstract issue through animation metaphors that connect quickly
• Builds positive emotion around an often-overlooked behavior
• Uses color and motion to reinforce message clarity
• Delivers strong recognition lift within limited run time

How to use it in your advertising: Show one small, satisfying action, like dropping an old phone into a glowing recycle bin, and let that visual carry the message. Keep the tone upbeat and the pacing tight. Choose a single call to action, such as visiting a local drop-off point or scanning a QR code, and measure brand recognition or message recall to confirm awareness growth.

3. Juni “Made for media buying” animated ad

This SaaS animated advertisement combines 2D animation and motion graphics in a 20- to 30-second format. Fast object transitions and clear UI metaphors visualize how Juni streamlines complex ad spend workflows for media buyers.

Why it works

• Turns platform features into simple, visual explanations that anyone can follow
• Keeps pace with the energy of digital marketing while maintaining clarity
• Builds product understanding through interface-driven storytelling
• Achieves strong view-through rate at 50% by pairing rhythm with precision

How to use it in your advertising: Show your product interface in motion, not as a static screenshot. Use short, rhythmic transitions that mirror how users move through real dashboards. Align sound cues or subtle text animations with each feature reveal. Measure VTR50 and user engagement to see how effectively your animation holds attention.

4. Creattie brand film

This design-led commercial animation uses motion graphics in a 40-second format built around precision and rhythm. Iconography moves in sync with a tight visual cadence, turning abstract design elements into a cohesive brand story.

Why it works

• Keeps viewers engaged through smooth, predictable pacing that feels intentional
• Uses minimalist motion design to express brand sophistication
• Turns icons and shapes into a visual language that communicates without words
• Achieves high completion rate by sustaining visual flow and focus

How to use it in your advertising: Start with a strong design motif that represents your product or mission. Animate icons or symbols in a consistent rhythm to build recognition and polish. Maintain balance between simplicity and motion density so every movement feels purposeful. Track completion rate to see how well your visuals keep viewers watching until the end.

5. Corcoran real estate brand ad

This animated real estate advertisement uses motion graphics in a 30-second format to build a premium lifestyle image. Smooth scene stitching connects neighborhood views, interiors, and family moments into one seamless visual story that highlights the brand’s promise of belonging.

Why it works

• Creates emotional connection through fluid motion design and relatable moments
• Builds aspirational tone while maintaining approachability for regional markets
• Uses continuity and soft pacing to encourage full-length viewing
• Delivers strong view-through performance by keeping the story elegant and uncluttered

How to use it in your advertising: Craft a short visual journey that mirrors your audience’s lifestyle or aspiration. Use transitions to move naturally between context and emotion, such as shifting from street views to interior warmth. Maintain high visual polish with subtle brand cues at the close. Measure view-through rate to see how effectively your animation sustains attention.

6. Bambee HR for SMBs animated explainer

This animated HR explainer video is built in 2D animation and runs between 60 and 90 seconds. It follows a simple story arc that moves from problem to solution, using a confident, friendly voiceover to make complex HR topics feel clear and manageable for small business owners.

Why it works

• Breaks down an intimidating topic through approachable storytelling
• Uses the voiceover as a guide, balancing empathy with authority
• Aligns visuals to each problem and solution beat, keeping pacing intuitive
• Increases session depth and qualified lead generation through clarity-driven education

How to use it in your advertising: Start with a relatable struggle your audience faces every day. Use animation to show that pain point, then shift to the simple solution your product offers. Keep narration calm, confident, and focused on ease. Track session depth or lead completions to see how effectively your story turns understanding into action.

7. Phonexa lead distribution brand animation

This 2D animated brand video runs about 60 seconds and turns complex lead management into clear, visual storytelling. Each metaphor directly maps to a product feature or benefit, showing how automation simplifies distribution and boosts performance.

Why it works

• Translates abstract software functions into easy, memorable visuals
• Builds credibility through concise motion design and logical flow
• Keeps pace steady to sustain attention and comprehension
• Encourages demo clicks by showing value instead of claiming it

How to use it in your advertising: Visualize your core process using familiar metaphors, such as connecting pipes for data flow or branching paths for lead routing. Use clean transitions and simple labeling to reinforce understanding. Finish with a clear visual cue for your next step, such as a demo sign-up or product page visit, and track demo click rate to measure conversion intent.

8. Cascade Strategy OS brand video

This animated brand video runs about 60 seconds and builds around a single clear narrative spine. Crisp data metaphors and clean motion translate complex strategy concepts into visuals that feel dynamic and easy to follow.

Why it works

• Turns abstract business strategy into clear, structured storytelling
• Uses visual rhythm to guide viewers through product logic
• Balances precision and flow, keeping the animation confident but human
• Drives strong view-through rates and subscription growth through message clarity

How to use it in your advertising: Start with one central storyline that mirrors your product’s promise. Visualize data, planning, or collaboration using motion that builds step by step. Keep narration minimal and let the visuals carry the explanation. Track VTR and subscription sign-ups to understand how well clarity converts attention into action.

9. NEXT Insurance category explainer

This motion graphics explainer ad runs 30 seconds and personifies the stress of small business risk before resolving it with simplicity and calm. The story arc moves from tension to relief, making insurance feel understandable and accessible.

Why it works

• Turns an abstract service into a relatable human scenario
• Uses expressive motion design to evoke emotion and resolution
• Keeps message short, visual, and benefit-focused for fast comprehension
• Increases quote starts by connecting empathy with clear next steps

How to use it in your advertising: Start with a common anxiety your audience faces, something they recognize instantly. Visualize that feeling through color, pacing, or subtle animation, then shift tone as your solution brings calm. End with a friendly on-screen cue to start a quote or explore plans, and track quote initiation rate to measure how effectively emotion drives action.

10. Starks Law legal services ad

This motion graphics advertisement runs 30 seconds and visualizes abstract “debt shadows” to show how legal guidance brings clarity and control. The animation uses light, shadow, and movement to represent financial pressure easing into resolution.

Why it works

• Transforms a complex, emotional topic into simple visual storytelling
• Uses contrast and pacing to communicate relief and transparency
• Builds trust through professional tone and visual restraint
• Boosts contact form click-through rate by translating empathy into action

How to use it in your advertising: Start with a visual metaphor that captures your audience’s core worry, such as debt, risk, or confusion. Gradually reveal how your service brings clarity and calm. Use clean motion, soft gradients, and minimal text to keep focus on emotion and resolution. Track contact form CTR to measure how well your creative converts reassurance into response.

11. Mixpanel “Spark” analytics campaign

This motion graphics and 3D hybrid ad runs about 30 seconds and uses interface-as-geometry design with kinetic typography. The animation turns Mixpanel’s analytics dashboard into living motion, showing data flow and insight creation in a visually striking way.

Why it works

• Turns technical analytics tools into something tangible and easy to grasp
• Uses kinetic type and spatial transitions to keep pace with product precision
• Balances design flair with data clarity to sustain attention
• Drives strong product page hits through curiosity and visual memorability

How to use it in your advertising: Transform your interface into a living system. Let motion trace how users interact with your product, connecting every data point to a visual action. Keep typography bold but minimal to highlight performance and logic. Track product page visits or click-throughs to see how motion-driven storytelling boosts exploration.

12. Pipe fintech animated ad

This B2B animation advertisement runs about 25 seconds and blends kinetic type with product UI to simplify the concept of revenue financing. Every motion reinforces clarity, showing how Pipe helps businesses unlock capital without giving up equity.

Why it works

• Turns a complex financial model into a quick, understandable story
• Keeps focus on tangible product benefits rather than technical details
• Uses clean motion and typography for immediate comprehension
• Generates strong qualified lead volume through clear, confidence-building visuals

How to use it in your advertising: Start with one intimidating concept your audience avoids. Use text and motion to break it into bite-sized steps that reveal value quickly. Keep transitions tight, emphasize numbers or outcomes, and close with a simple value statement. Track qualified leads or demo requests to measure how effectively your animation drives trust and action.

13. Gusto “More than payroll” animated ad

This 3D and 2D hybrid animation runs 30 seconds and leads with benefits instead of features. Modular scenes showcase real workplace moments, positioning Gusto as more than a payroll tool, an ally for team growth and simplicity.

Why it works

• Opens with a clear benefit to capture attention immediately
• Uses warm 3D character animation and clean 2D motion graphics for balance
• Keeps each scene modular for easy repurposing across paid placements
• Delivers strong click-through rate by focusing on ease and emotion

How to use it in your advertising: Start your ad with the outcome your audience cares about most, like saving time or supporting employees. Mix dimensional depth with simple typography for a polished, human feel. Design each scene to stand alone for retargeting or cutdowns. Measure CTR to see how effectively your animation turns curiosity into clicks.

14. Webflow Enterprise brand video

This motion graphics advertisement runs between 45 and 60 seconds and uses clean UI motion design framed within realistic device screens. The animation demonstrates Webflow’s enterprise-level control and collaboration features while keeping every transition smooth and outcome-focused.

Why it works

• Uses device mockups to ground abstract SaaS concepts in real-world context
• Highlights outcomes, speed, control, and design freedom, without overwhelming with features
• Maintains a polished, enterprise-ready visual tone
• Generates strong enterprise form fills by balancing authority with visual simplicity

How to use it in your advertising: Show your product operating in its natural environment, such as a dashboard or workspace. Use clean motion to reveal benefits in sequence and end on a confident call to action. Track form completions to evaluate how well the ad converts interest into business intent.

15. Twilio Flex partner case study ad

This performance-focused motion graphics video runs about 60 seconds and showcases role-based value propositions through subtle micro-interactions. Each motion reinforces how Twilio Flex adapts to different user needs within a single, unified platform.

Why it works

• Uses motion to personalize value for each audience segment
• Keeps transitions fast and functional, mirroring real product workflows
• Integrates data cues and interface motion to build trust and product fluency
• Drives strong demo start rates with crisp, action-oriented closing frames

How to use it in your advertising: Map your story to the roles your product serves, show how each one benefits in context. Use micro-interactions to make every scene feel responsive and grounded in real use. End with a concise, visually clear prompt to book a demo or start free. Measure demo starts to gauge how well clarity and role alignment drive engagement.

16. Plastic Change “Fin City” awareness film 

This 3D animated short uses a dark, undersea noir style to tell a story about plastic pollution. The visual metaphor of marine life navigating a polluted city gives the cause cinematic depth and emotional weight, turning awareness into tangible action.

Why it works

• Uses striking 3D world-building to create atmosphere and empathy
• Balances artistic storytelling with a clear environmental message
• Evokes emotion without overt narration, relying on mood and pacing
• Inspires high share rates and donation clicks through purpose-driven storytelling

How to use it in your advertising: Build a symbolic world that mirrors the issue your brand stands for. Use lighting, color, and pacing to communicate emotion before words appear. End with a single, visually resonant call to action, such as a link or symbol of change. Track shares and donation conversions to see how effectively emotion translates into participation.

17. HIAS mission film

This 2D animated brand film runs between 60 and 90 seconds and centers on empathy and belonging. A warm color palette and calm voiceover guide viewers through HIAS’s mission, turning complex global issues into a human, trustworthy story.

Why it works

• Uses color language and tone to build emotional safety and connection
• Aligns narrative pacing with the brand’s humanitarian purpose
• Keeps visuals simple, letting the message and voiceover carry emotion
• Drives donor signups by fostering understanding before asking for action

How to use it in your advertising: Choose a restrained visual style that lets the story breathe. Use gentle motion and a human voice to draw the viewer closer instead of pushing a message. Highlight people and moments of hope rather than abstract impact stats. Measure donation or signup rates to gauge how storytelling translates empathy into commitment.

18. Problem Gambling Institute of Ontario awareness ad

This motion graphics awareness video runs about 60 seconds and takes a psychological lens to show how gambling behaviors evolve and can be redirected. Shifting color palettes mirror emotional states, moving from intensity to calm as support becomes visible.

Why it works

• Uses color psychology and motion to visualize emotion and recovery
• Frames the issue with empathy rather than judgment, inviting reflection
• Builds narrative trust through pacing and tone rather than heavy narration
• Increases help-site visits by connecting recognition to accessible resources

How to use it in your advertising: Start with the emotional reality your audience is living, not the outcome you want. Use palette shifts, animation rhythm, or sound design to represent internal change. End with a calm, hopeful visual and a clear link to support or next steps. Track help-site traffic to see how effectively your creative moves viewers from awareness to action.

19. Downtown Raleigh Alliance civic campaign 

This whiteboard-style animated ad runs about 60 seconds and focuses on community events and local engagement. Without voiceover, it relies on clean illustration and text pacing to communicate updates clearly and efficiently.

Why it works

• Uses a simple whiteboard animation style that feels transparent and accessible
• Keeps information digestible for diverse audiences without relying on narration
• Builds trust through clarity and civic usefulness rather than persuasion
• Drives event click-throughs by making information easy to follow and act on

How to use it in your advertising: Use straightforward visuals and timed text to guide the viewer naturally through key details. Highlight location, timing, and benefit clearly, and close with a simple on-screen prompt for registration or attendance. Track event page clicks to measure how well your clarity translates into participation.

20. Forest Professionals BC narrative explainer

This cause-driven animated explainer tells its story through the eyes of a young narrator, blending values, education, and optimism. The animation uses a cartoon style that stays accessible while addressing environmental responsibility and community pride.

Why it works

• Builds trust through a youth perspective that feels honest and hopeful
• Uses storytelling to connect environmental responsibility to personal values
• Keeps visuals friendly and inclusive, inviting all ages to engage
• Boosts pledge rate by turning awareness into a shared sense of purpose

How to use it in your advertising: Frame your story through a relatable voice that reflects the future your brand supports. Use approachable illustration and pacing to keep the tone human and clear. Close with a direct, inspiring action cue, such as signing a pledge or joining a local effort, and track pledge completions to measure engagement through values alignment.

How to create animated ads with an AI ad generator

Creating animated ads with Zeely’s AI ad generator takes minutes instead of hours. The platform combines automated design, real-time scripting, and one-click publishing, so you can focus on growth, not editing. It’s the fastest path to AI ad creation that’s actually built for conversion.

1. Add your product URL or Shopify store

Start by pasting your product link. Zeely’s fast ad generator instantly pulls key data — titles, descriptions, visuals, and brand tone, so you skip manual setup and get ready-to-use creative assets.

2. Choose your AI avatar

Pick an AI presenter that fits your brand style. Each avatar delivers your message naturally, giving your animated ad a human touch without needing a studio or actors.

3. Let AI generate your ad copy and visuals

Zeely’s AI script tool writes voiceover lines, hooks, and captions while matching them with professional-grade visuals. You get polished video ads that look built by a creative team, not a template.

4. Edit text, music, or timing in seconds

Tweak your copy, adjust background tracks, or trim scenes with intuitive controls. The built-in editor keeps it fast and simple, no production bottlenecks or design skills required.

5. Launch directly through Meta integration

Publish your animated ad to Facebook or Instagram in one click. AI automatically applies best-practice targeting and sizing to maximize reach and performance.

Zeely’s AI automation doesn’t just save time, it helps brands scale faster with higher CTRs and stronger ROI. Whether you’re launching your first campaign or running dozens each week, Zeely acts as your universal growth tool for creating high-converting animated ads in minutes. Check more animated ad examples and how to build them with AI avatars. Try Zeely today and generate your first AI-powered animated ad — fast, smart, and built to convert.