You don’t need another “top ads” list that feels like scrolling YouTube with popups. You need patterns that click — real, measurable, and easy to reuse.

Here are digital marketing video ads examples that prove what works: UGC, animated explainers, brand spots, and CTV. Each example is labeled by goal, like launch, conversion, awareness, with a note on what made the first three seconds land.

In fact, according to HubSpot’s 2025 State of Marketing report, 35% of marketers now use AI for content creation. That shift makes your hooks, specs, and testing rigor even more vital.

It’s the practical side of video ads in digital marketing — not theory, not fluff — just repeatable clarity.

Learn 27+ digital marketing video ads examples

Here’s where examples do the real teaching. Below you’ll see video ad examples grouped by goal, each built on the same creative rhythm: a clear hook in the first three seconds, visual tension that holds you, and a payoff that feels earned.

To make it real: According to Think with Google, in one study, ads that used video ad sequencing drove 80% to 110% higher brand lift than non-sequenced campaigns.

1. Together we Tonka: Nostalgia meets star power

The “Together we Tonka” video ad brings back childhood grit with modern charm. Produced by the DVI Group, the campaign pairs Tonka’s iconic toy brand with Shaquille O’Neal’s star power — a mix of humor, strength, and nostalgia that makes this digital marketing video ad feel instantly memorable.

The concept bridges generations: kids see playful action; adults reconnect with the toy that shaped their own childhood. The result is a video ad example that sells without overexplaining, just dust, laughter, and Shaq in motion.

Results:

• Revived awareness for Tonka as a legacy toy reimagined for a new audience
• Strong brand recall among parents aged 30–50
• Noticeable lift in online toy sales during the campaign period
• High social engagement from celebrity-led humor and nostalgic visuals

Why it worked: It used celebrity marketing with sincerity. Shaq embodied the brand’s promise of “built to last.” By leaning into nostalgia marketing instead of spectacle, the ad built emotional credibility and reminded viewers that simple, durable fun never goes out of style.

2. Mastercard “Spotlight”: Accessibility made visible

The “Spotlight” video ad turns a product feature into an act of inclusion. Created by Mastercard, it introduces Touch Cards, a tactile card design that helps blind and low-vision users pay independently. Instead of overexplaining, the spot uses a visual metaphor — a beam of light that follows what the protagonist touches, to show how accessibility can feel empowering, not limiting.

The result is a digital marketing video ad that teaches through empathy. It reframes technology not as a tool, but as a bridge between independence and everyday ease.

Results:

• Strengthened brand perception around accessibility and innovation
• Widespread organic media coverage for inclusive design
• Increased consumer sentiment in favor of Mastercard’s inclusive brand values
• Positive response from disability advocacy groups and social audiences

Why it worked: It proved that inclusive advertising can be emotional without being sentimental. By using a single, clear metaphor, Mastercard made accessibility both visible and aspirational. The video ad example shows how brands can build connections by designing for everyone, not just talking about it.

3. Twix “Camping”: Humor that bites back

The “Camping” video ad leans into dark humor to settle a lighthearted debate, which side of the Twix bar deserves the first bite. Set around a campfire gone slightly wrong, the ad plays with tension, absurdity, and comic timing to remind viewers that whichever side you choose, it’s all crunchy and delicious.

The spot works as a digital marketing video ad that blends brand personality with entertainment value. It proves that not every campaign needs sentimentality, sometimes laughter and surprise do more to stick in memory than messaging ever could.

Results:

• Boost in social sharing and replay rate due to its punchline-driven format
• Strong brand recall tied to Twix’s “Left vs. Right” identity
• Positive audience sentiment for creative boldness and timing
• Elevated performance across short-form video placements

Why it worked: It showed that humor in advertising can still feel smart when it’s grounded in brand truth. Twix stayed true to its quirky rivalry while delivering a universally funny, slightly edgy twist. The video ad example reminds marketers that audiences remember the laugh long after the logo fades.

4. CVS Health “Women’s Health Matters”: Where healthier happens together

The “Women’s Health Matters” video ad from CVS Health turns a retail message into a social promise. Released as part of the “HERe, Healthier Happens Together” initiative, it highlights systemic issues like the pink tax and medical sexism, showing how price and access gaps directly affect women’s well-being.

Rather than sounding corporate, the spot feels personal and restorative. It positions CVS not just as a pharmacy chain, but as a healthcare provider willing to confront inequity and create fairer everyday care. The tone stays calm yet determined, reinforcing that small actions, like pricing transparency, can drive big change.

Results:

• Increased brand favorability among women aged 25–54
• High ad recall tied to empowerment messaging
• Uptick in in-store and online engagement for wellness categories
• Recognition in the health equity and purpose-driven marketing space

Why it worked: It treated purpose marketing as a responsibility, not a stunt. By addressing real financial and medical inequities, CVS made its brand values tangible. The video ad example proves that clarity, empathy, and consistency can carry more weight than slogans, especially when health and trust are the message.

5. The Wilder Agency “Shine Different”: Beauty with a purpose

The “Shine Different” video ad from The Wilder Agency turns a luxury hair salon campaign into a statement on identity and strength. Produced by The DVI Group, the long-form branded content video blends cinematic motion with a social justice narrative, celebrating real women whose stories redefine what confidence looks like. It also reflects what the strongest beauty ads consistently do well: lead with human truth first, then let the visuals earn the brand moment.

Every frame feels intentional, not a product demo, but a portrait. The ad elevates the brand from beauty to belonging, proving that visual polish and emotional honesty can coexist.

Results:

• Expanded brand perception beyond traditional beauty marketing
• Increased engagement time for long-form video content
• Positive press and influencer response for authentic representation
• Strengthened positioning in purpose-driven advertising campaigns

Why it worked: It redefined luxury goods advertising through realness. Instead of centering the product, it centered people, showing that beauty brands can connect more deeply when they lead with story, not surface. This digital marketing video ad demonstrates how visual power meets purpose when storytelling is treated as advocacy, not aesthetics.

6. DocuSign “A Better Way”: Simplicity signs faster

The “A Better Way” video ad from DocuSign turns everyday frustration into a fast-moving case for digital ease. The montage-style business video ad contrasts clunky paper workflows with quick, intuitive e-signing, using tight pacing, clever cuts, and bold text-driven storytelling to keep viewers nodding along.

In under 30 seconds, it makes a universal truth feel obvious: paper slows you down, and DocuSign fixes that. It’s modern B2B advertising that speaks visually, not verbally — clarity as the hook.

Results:

• Increased brand recall for DocuSign in workplace efficiency campaigns
• Strong completion rate across B2B and professional audiences
• Boost in product trial sign-ups after digital ad placements
• Reinforced association with simplicity and speed in documentation tools

Why it worked: It made efficiency emotional. By showing the pain before the product, DocuSign turned small irritations into a clear reason to switch. The digital marketing video ad works because it stays focused, no jargon, no extras, just proof that digital wins when time matters most.

7. Aptos: Turning commerce into connection

The Aptos video ad transforms retail software into a visual story about adaptability and connection. Created by The DVI Group, the animated marketing video uses immersive metaphors — most memorably, a flexible box that reshapes itself to fit different retail environments. Each movement illustrates how Aptos supports seamless shopping, omni-channel experiences, and brand consistency across every touchpoint.

Rather than showing dashboards or demos, the ad relies on motion and metaphor to make complex technology feel human and intuitive, turning enterprise e-commerce into something viewers can feel, not just understand.

Results:

• Heightened brand awareness in the retail technology and SaaS space
• Increased engagement time due to its cinematic animation style
• Strengthened client perception of Aptos as an innovative, people-centric partner
• Positive feedback from industry events and retail media coverage

Why it worked: It turned B2B video marketing into visual empathy. By using animation and metaphor, Aptos made abstract retail tech tangible — a clear example of how strong creative can make enterprise software both elegant and emotional. This digital marketing video ad proves that clarity and imagination can live in the same frame.

8. John Lewis & Partners “The Beginner”: Giving without the pitch

The “The Beginner” video ad from John Lewis & Partners captures the quiet side of generosity. Released during the 2022 holiday season, the Christmas campaign video follows a man learning to skateboard, not for himself, but to connect with the teen he’s about to foster.

Without product shots or price tags, the story becomes an act of empathy. It subtly aligns John Lewis with compassion, care, and community while spotlighting the brand’s partnership work supporting foster youth across the UK.

Results:

• High view-through rate and exceptional brand sentiment lift during the holiday period
• Widespread praise for emotional storytelling and restraint in holiday advertising
• Increased organic coverage from media and social platforms
• Strengthened perception of John Lewis as a values-led retailer

Why it worked: It treated emotion as purpose, not performance. By staying laser-focused on one human story, John Lewis reminded audiences that generosity sells best when it’s genuine. This digital marketing video ad shows how empathy can anchor a brand more deeply than any seasonal discount ever could.

9. Microsoft “Designer”: Creation in motion

The “Designer” video ad from Microsoft turns software promotion into visual poetry. The animated product launch ad opens with floating paint splashes and a gliding cursor, introducing Microsoft Designer, a graphic design app built to help anyone create professional-quality social posts, invitations, and digital graphics.

Rather than relying on interface shots, the ad lets movement do the explaining. Every transition mirrors the ease of the product itself, showing how design can feel intuitive, playful, and accessible — a hallmark of strong animation in video advertising.

Results:

• Lift in awareness and trial intent for Microsoft Designer’s early release
• High view completion rates across digital and social placements
• Strong response from creatives and small business audiences
• Reinforcement of Microsoft’s positioning in AI-assisted creativity tools

Why it worked: It proved that animated video ads can simplify complex tools without losing artistry. By turning UI into imagination, Microsoft made design feel approachable. This digital marketing video ad shows how motion, color, and clarity can sell software better than specs ever could.

10. Paramount “Top Gun: Maverick special announcement”: Blockbuster meets behind-the-scenes

The “Special Announcement from the Set” video ad uses Tom Cruise’s star power to extend the momentum of Top Gun: Maverick into its streaming release. Filmed mid-air on the Mission Impossible set, the piece blends informal tone with high-budget spectacle, Cruise delivering a thank-you while strapped into a fighter jet.

It’s both a movie promo and a masterclass in behind-the-scenes marketing. The authenticity of a direct message, paired with cinematic scale, bridges fandom and filmcraft in one sweep.

Results:

• Over 4.8 million YouTube views within the first weeks of release
• Major social amplification across entertainment and fan channels
• Strengthened audience loyalty through exclusive, personality-led content
• Extended lifespan of the Top Gun: Maverick campaign post-theatrical run

Why it worked: It turned BTS content into storytelling with altitude. By pairing Cruise’s charisma with real-time action, the ad blurred the line between movie and message. This digital marketing video ad proves that authenticity scales, even in the most cinematic settings, when the star speaks directly to the audience.

11. Lamborghini “The Barber”: a Christmas story about legacy

The “The Barber” video ad from Lamborghini turns a luxury brand moment into a heartfelt short film. Set during the holidays, it follows a small-town barber — a father running his own shop and his son, now successful, returning home to lend a hand.

More than a product advertisement video, it’s a story about gratitude, ambition, and the quiet pride of craftsmanship — values that mirror the Lamborghini brand without ever showing a sales pitch. Every frame carries cinematic warmth and understated elegance, proving that emotion can drive just as hard as performance.

Results:

• Increased brand sentiment and holiday campaign engagement across global audiences
• Positive association between craftsmanship and emotional storytelling
• High completion rate for a long-form luxury ad
• Earned media attention for narrative-driven brand marketing

Why it worked: It positioned luxury advertising as storytelling, not spectacle. By grounding aspiration in human connection, Lamborghini reminded viewers that its brand is about legacy, precision, and pride in one’s work. This digital marketing video ad shows how storytelling turns status into substance.

12. Budweiser “Old School Delivery”: Storytelling with staying power

The “Old School Delivery” video ad from Budweiser proves that even the biggest brands can win by keeping it simple. Released for Super Bowl LVIII, the spot trades flashy gimmicks for a warm, nostalgic story about connection and continuity — an ice-covered town, a loyal team of Clydesdales, and a beer that’s been around long enough to feel like family.

Instead of pushing a new product, Budweiser uses the moment to reaffirm brand trust. It’s storytelling as brand maintenance: steady, familiar, and full of charm.

Results:

• Exceptional ad recall and favorability during Super Bowl LVIII
• Strong emotional appeal across age groups, especially older demographics
• Positive coverage for returning to classic brand storytelling
• Sustained social buzz tied to heritage and authenticity

Why it worked: It showed that brand storytelling doesn’t have to reinvent itself to resonate. By leaning on its history and signature imagery, Budweiser reminded viewers that comfort and tradition can still feel fresh. This digital marketing video ad proves that timeless beats trendy when the story is honest.

13. Hansgrohe “Keep it Subtle”: Selling without saying

The “Keep it Subtle” video ad from Hansgrohe proves that understatement can sell better than spectacle. Created with The DVI Group, the piece replaces voiceovers and product pushes with thoughtful cinematography and quiet direction, letting design and texture speak for themselves.

The ad’s slice-of-life storytelling — morning light, soft sound design, natural pacing, captures how Hansgrohe products fit effortlessly into daily routines. It’s not about showing the product; it’s about showing the feeling of using it.

Results:

• Improved brand perception for elegance and authenticity
• Increased viewer retention versus traditional lifestyle ads
• Positive social feedback for visual tone and realism
• Reinforced Hansgrohe’s identity in premium product advertising

Why it worked: It made minimalism magnetic. By avoiding hard sells and leaning on pure visual experience, Hansgrohe delivered a digital marketing video ad that feels more like cinema than commerce — proof that subtle storytelling can turn everyday moments into brand statements.

14. Planet Fitness “Mother Fitness”: Confidence with a wink

The “Mother Fitness” video ad from Planet Fitness turns a familiar comparison trope into pure entertainment. With Megan Thee Stallion at the center, the spot reimagines the “our gym vs. theirs” formula through humor, rhythm, and a bold purple-and-gold palette that only Planet Fitness could pull off. It’s also a sharp, modern lesson in fitness digital marketing: use personality and brand-native color to make value propositions feel like culture, not copy.

The ad’s style feels like a fairy tale told by a modern icon — self-aware, confident, and unapologetically fun. Megan’s charisma transforms what could’ve been a standard value pitch into a moment of cultural personality, blending celebrity marketing with brand storytelling that feels fresh instead of forced.

Results:

• Significant lift in brand engagement among Gen Z and Millennial viewers
• Strong social media performance across short-form platforms
• Elevated brand differentiation within the fitness category
• Positive sentiment for humor, color, and tone authenticity

Why it worked: It used celebrity endorsement as energy, not as decoration. By pairing a strong brand palette with personality-driven delivery, Planet Fitness made its message entertaining enough to replay. This digital marketing video ad proves that confidence sells best when it feels like fun.

15. Airbnb “Animated Series”: The sound of calm

The “Animated Series” video ads from Airbnb use sound design as storytelling. Each short animation contrasts the chaos of hotel stays, buzzing alarms, clattering carts, echoing hallways, with the quiet ease of Airbnb homes, where the soundscape slows to calm footsteps, soft music, and open air.

Visually, the ads lean on a dollhouse-style aesthetic, giving each scene a miniature warmth that instantly feels familiar. Together, the look and sound make this animated video ad series instantly recognizable, even when watched passively or muted — a feat few campaigns pull off.

Results:

• Increased brand recall from consistent audio branding
• Strong completion rates across YouTube and CTV platforms
• Reinforced emotional association with comfort and relaxation
• Recognition for creative sound design in animated advertising

Why it worked: It showed that sound design in animation can do the emotional heavy lifting. By pairing distinctive visuals with a clear auditory identity, Airbnb created a sensory memory that defines the brand’s difference. This digital marketing video ad proves subtle sensory cues can sell serenity better than slogans.

16. Doosan Infracore “Dream Big”: Nostalgia built to last

The “Dream Big” video ad from Doosan Infracore turns heavy machinery into pure imagination. In just over 30 seconds, the broadcast commercial bridges childhood play and adult ambition, showing how digging in the sandbox grows into building the real world.

The ad’s nostalgia marketing is effortless: bright tones, simple pacing, and a quiet emotional payoff that makes construction feel human. It’s less about machines and more about the people who never stopped loving what they do.

Results:

• High brand recall in industrial and trade audiences
• Boost in emotional connection for a traditionally rational product category
• Positive social sharing for its storytelling and tone
• Reinforcement of Doosan’s longevity and innovation message

Why it worked: It showed that even B2B advertising can spark wonder. By turning childhood play into metaphor, Doosan reminded viewers that purpose and passion age well together. This digital marketing video ad proves that heart and horsepower can share the same frame.

17. Calavan Kia “The Grand Opening Continues!”: Self-aware salesmanship

The “The Grand Opening Continues!” video ad from Calavan Kia leans into the clichés of local dealership advertising, then laughs with them. Instead of running from the loud, fast-talking salesman trope, the ad embraces it with a circus-carnie twist, turning exaggeration into entertainment.

The result is a low-budget commercial that works because it knows what it is. It’s playful, self-aware, and confident enough to wink at the audience. In a category that often feels copy-pasted, this one stands out for personality alone.

Results:

• High local engagement and brand recognition in regional markets
• Positive viewer response for humor and authenticity
• Improved ad recall due to memorable tone and pacing
• Strong ROI for a minimal production spend

Why it worked: It showed that authentic humor beats polish when the tone fits the market. By owning its stereotypes, Calavan Kia turned predictability into charm. This digital marketing video ad proves that relatability drives connection when a brand can laugh at itself.

18. The Farmer’s Dog “Forever”: Emotion that earns every tear

The “Forever” video ad from The Farmer’s Dog turns a Super Bowl spot into a short film about love that lasts a lifetime. Told through the eyes of a growing dog and her human, the story follows them from childhood to adulthood — quiet, tender, and beautifully shot.

It’s not about features or pricing. It’s about the bond that makes the premium dog food brand feel deeply human. By the end, you’re thinking about your own dog.

Results:

• Ranked among the most emotional Super Bowl ads of 2023
• Significant lift in brand awareness and direct traffic post-game
• Strong social media amplification for storytelling and cinematography
• Recognition across major ad publications for emotional marketing

Why it worked: It made emotion the strategy. By focusing entirely on love, loyalty, and time, The Farmer’s Dog delivered one of the most resonant digital marketing video ads in recent years — a reminder that sincerity sells when it’s honest and earned.

19. Google “A CODA Story”: Connection in every search

The “A CODA Story” video ad from Google shows what it means for a brand to be everywhere without feeling intrusive. Rather than shying away from its ubiquity, Google embraces it, reminding viewers that in every moment, from translation to connection to discovery, there’s a Google product helping quietly in the background.

The ad follows a child of deaf adults as she navigates her world with the help of Google tools — Maps, Translate, Photos, and Search, woven seamlessly into daily life. It’s emotional without being overt, proving that even global tech can feel personal.

Results:

• High ad recall and brand warmth in global markets
• Increased engagement around accessibility and inclusion themes
• Positive coverage for story-driven product integration
• Reinforced trust and everyday utility for Google’s ecosystem

Why it worked: It turned brand ubiquity into empathy. By showing tools as quiet helpers instead of features, Google transformed familiarity into comfort. This digital marketing video ad proves that when technology stays human, its presence feels like connection, not control.

20. Audio-Technica “Audio 911”: Turning sound into movement

The “Audio 911” video ad from Audio-Technica blends celebrity talent and artistry to create something that transcends product placement. Partnering with YouTube dance icon Marquese Scott, the DVI Group crafted a performance that fuses dubstep choreography with precise sound design, letting every beat, step, and motion showcase the brand’s audio quality.

Instead of using fame as decoration, the ad lets talent drive the story. Scott’s movements become both visual rhythm and product demo, turning an equipment ad into a piece of kinetic art.

Results:

• Winner of 10 industry awards for creativity and production
• Boosted brand recognition within music and creative tech communities
• Strong organic reach through influencer and fan sharing
• Elevated Audio-Technica’s reputation for performance-focused advertising

Why it worked: It used celebrity collaboration as genuine craft. By matching the right artist to the right medium, Audio-Technica created a digital marketing video ad that resonates beyond marketing — proof that authenticity and artistry can amplify each other when brand and talent move in sync.

21. Volvo “Say It, Without Saying It: The Parents”: Safety you don’t have to see

The “Say It, Without Saying It: The Parents” video ad from Volvo delivers a masterclass in restraint. It opens with familiar chaos — exhausted parents baby-proofing every corner of their home, before subtly pivoting to what the ad doesn’t show: the car.

That omission is the story. By never listing safety features or cutting to dashboard shots, Volvo communicates confidence through silence. The viewer instinctively connects the calm of the final drive with the brand’s promise — safety that works so seamlessly, you forget it’s there.

Results:

• Strong brand lift for safety leadership in the automotive sector
• High completion rate due to emotional pacing and subtle payoff
• Positive viewer sentiment for realism and storytelling restraint
• Boosted ad recall for Volvo’s safety positioning without product focus

Why it worked: It made minimalist advertising emotional. By trusting the audience to connect the dots, Volvo reinforced that true innovation doesn’t need explanation. This digital marketing video ad proves that sometimes, the most powerful message is the one you never say out loud.

22. Apple “Quiet the Noise”

The “Quiet the Noise” video ad from Apple distills product storytelling to its purest form: one feature, one feeling, total focus. Instead of listing specs, the product video ad uses a striking visual metaphor — chaotic city sounds collapsing into silence, to showcase the noise cancellation power of the new AirPods Pro.

The pacing, color, and camera rhythm all mirror what the product does: simplify the world. It’s immersive, cinematic, and unmistakably Apple — proof that clarity beats complexity every time.

Results:

• Lift in feature recall for noise cancellation and transparency mode
• Exceptional view completion rates across YouTube and Apple’s social channels
• Widespread praise for visual metaphor and audio design
• Reinforced Apple’s dominance in premium wearable technology

Why it worked: It made focus the creative strategy. By centering the story around one sensation, Apple turned a feature demo into an experience. This digital marketing video ad shows how restraint and precision can make innovation feel effortless.

23. The Watch Standard: Clarity in the first frame

The “The Watch Standard” video ad opens with precision, no buildup, no waiting. In just 30 seconds, it stacks benefits, visuals, and value in one seamless motion, proving that short-form storytelling can still feel complete. The ad understands today’s reality: digital viewers can skip faster than ever, so every second has to earn its place.

Rather than teasing the product, the brand leads with it — clean shots, clear value, instant interest. The concept respects modern attention spans while still conveying craftsmanship and credibility. The concept respects modern attention spans while still conveying craftsmanship and credibility for jewelry advertising ideas.

Results:

• High view completion rate for a 30-second placement
• Improved brand recall through rapid benefit sequencing
• Increased CTR across digital channels
• Positive sentiment for pacing and visual clarity

Why it worked: It treated speed as structure. By compressing story and value into half a minute, The Watch Standard proved that the best digital marketing video ads turn every second into purpose.

24. Lincoln “Thinking of You”: Service made simple

The “Thinking of You” video ad from Lincoln shows what happens when a legacy brand embraces digital intimacy. Known for cinematic, live-action TV spots, Lincoln shifts tone here, trading grandeur for connection. The ad highlights an elegant yet simple offer: a virtual tour with a Lincoln expert, available straight from your phone.

Visually, it’s calm and personal — quiet lighting, clear messaging, and an easy call to action. It doesn’t sell a car; it sells convenience and care. By focusing on human service over horsepower, Lincoln turns digital into dialogue.

Results:

• Higher lead engagement through virtual consultations
• Increased conversion intent among online audiences
• Strong positive sentiment for brand approachability
• Recognition for service-driven storytelling in automotive advertising

Why it worked: It made accessibility the luxury. By using digital video to show ease instead of excess, Lincoln proved that sophistication now means being reachable. This digital marketing video ad example redefines premium service for the on-demand age — elegant, efficient, and centered on the viewer.

25. Panike: One story, two screens

The Panike holiday video ad proves that a single creative concept can thrive across digital and TV. Blending live-action scenes with 2D motion graphics, the ad turns nostalgia into motion, guiding viewers through warm Christmas memories tied to the flavor of Panike’s signature cookies.

The storytelling works on both levels: cinematic enough for broadcast, yet sharp and modular for digital platforms, especially useful for seasonal restaurant advertising. It’s a reminder that cross-channel video ads don’t need two strategies, just one clear emotion that travels well.

Results:

• Increased reach and consistency across TV and online placements
• Boost in brand recall among repeat and seasonal buyers
• Strong engagement rates on social media from emotional storytelling
• Recognition for hybrid creative direction using live-action and animation

Why it worked: It treated nostalgia as a bridge between mediums. By blending tradition with motion, Panike made a 30-year-old brand feel timeless, not dated. This digital marketing video ad example shows that when story and emotion align, your creative can move seamlessly from the big screen to the small one.

26. Heinz “The One for All”: Animation with heart and heft

The “The One for All” video ad from Heinz shows that animated storytelling can feel as rich as a feature film. Crafted over the course of a year, the ad delivers Pixar-level polish and emotional resonance, bringing a bottle of ketchup to life through world-building, humor, and warmth.

Despite not being run as a traditional paid campaign, the film earned over 63 million YouTube views, proving that when craft meets emotion, attention follows naturally. Every frame reflects care — a story about unity and flavor told through motion that feels cinematic, not commercial.

Results:

• 63 million+ organic views on YouTube
• Significant brand sentiment lift for creativity and storytelling
• Earned media exposure across major marketing publications
• Reinforced Heinz’s identity as playful yet premium

Why it worked: It made animation emotional, not ornamental. By investing in story depth and design quality, Heinz blurred the line between branded content and pure entertainment. This digital marketing video ad example proves that when the story feels worth watching, audiences forget the just enjoy the film.

27. GE “Ancient Invention”: Timeless storytelling for modern innovation

The “Ancient Invention” video ad from General Electric proves that even a decade later, great creative doesn’t age. Crafted in 2013, the spot blends history and technology, drawing parallels between ancient ingenuity and GE’s modern innovations. The result feels evergreen: clever, cinematic, and emotionally intelligent.

What makes it stand out isn’t the visuals alone, but the structure — a layered story that keeps viewers connecting the dots. This narrative approach transforms complex tech into something relatable, showing how GE’s curiosity and problem-solving spirit have always been part of human progress.

Results:

• Enduring brand recall for storytelling-based innovation campaigns
• High engagement longevity, with strong performance even years after launch
• Reinforced GE’s identity as a company of timeless inventors
• Cited as a model for evergreen digital storytelling in marketing case studies

Why it worked: It made innovation feel universal. By linking ancient creativity to modern technology, GE turned engineering into emotion. This digital marketing video ad example shows that relevance is about ideas built to last.

28. T-Mobile “Big Game 2021”: Comedy, chemistry, and crowd power

The T-Mobile Big Game 2021 commercial proves that celebrity storytelling still drives massive digital reach when the humor lands. Shot in live-action for the Super Bowl, the ad became one of the most-searched videos of the year, combining a sharp comedic script with effortless on-screen chemistry between stars.

The pacing is quick, the tone self-aware, and the payoff unmistakably T-Mobile — playful, confident, and tied to everyday connectivity. While the production value is sky-high, the insight is simple: entertainment first, brand second.

Results:

• Over 26 million YouTube views in under a month
• One of the most-searched Super Bowl ads of 2021
• Exceptional audience retention for a long-form ad slot
• Lift in brand favorability and social mentions post-broadcast

Why it worked: It used celebrity as a connector, not a crutch. With humor that fits the brand’s voice and stars who feel authentic to the message, T-Mobile turned a costly campaign into a cultural talking point. This digital marketing video ad example shows that even in the age of skips and scrolls, a funny, human moment still stops the feed.

29. Android “Rock, Paper, Scissors”: Empathy as the winning move

The “Rock, Paper, Scissors” video ad from Google Android turns a childhood game into a powerful anti-bullying story and one of the brand’s most memorable campaigns. Without a single line of dialogue, the ad uses simple shapes and familiar characters to tell a story about inclusion, friendship, and standing up for others.

The brilliance lies in its restraint. Instead of showing technology, it shows human connection, making the tagline “Be Together. Not The Same.” feel earned, not engineered. It’s a reminder that storytelling is what sticks in the mind.

Results:

• Massive global viewership and widespread social sharing
• Significant brand sentiment lift for empathy and inclusivity
• Recognition across major award shows for animation and narrative design
• Long-term association of Android with open, human-centered branding

Why it worked: It used emotion as universal language. By reimagining a playground game as a story about unity, Android proved that empathy scales better than any slogan. This digital marketing video ad example shows how the right story can make a tech brand feel deeply human.

30. Nike “Joyride: Behind the Design”: Innovation explained with motion

The “Joyride: Behind the Design” video ad from Nike blends storytelling, animation, and authenticity to make innovation feel personal. Instead of relying on a celebrity athlete, the ad features the product manager explaining how Joyride’s bead-filled cushioning adapts to every stride.

Visually, the spot is a masterclass in design-driven storytelling: sleek motion graphics illustrate the technology as it’s being described, turning complex engineering into something instantly understandable and deeply satisfying to watch.

Results:

• Strong engagement from performance-focused runners
• Lift in product curiosity and early trial interest
• Recognition for explainer-style storytelling in brand advertising
• High view completion rates on Nike’s owned digital channels

Why it worked: It made expertise relatable. By letting the creator, not the celebrity, lead the story, Nike built trust through transparency. This digital marketing video ad example shows how design and explanation can work together, making the product feel smart, not just sporty.

31. Honda “The Power of Dreams”: Craftsmanship in every frame

The “Power of Dreams” video ad from Honda turns decades of innovation into a handcrafted journey. Using an intricate paper animation technique, the ad tells the story of Honda’s evolution — from motorcycles to modern vehicles, entirely through stop-motion scenes moved by real human hands. No CGI, no shortcuts. Just design, motion, and mastery.

By showing the hands of the creators, Honda honors the people behind the machines — a poetic nod to craftsmanship and human progress. The tactile quality of the animation makes every transition feel alive, celebrating imagination as much as engineering.

Results:

• High global viewership and award recognition for animation technique
• Strong brand recall for storytelling tied to craftsmanship
• Increased emotional engagement with long-time Honda fans
• Positive industry coverage for innovation in analog animation

Why it worked: It made the message. By visualizing creation as motion guided by human hands, Honda reminded viewers that technology is built, not born. This digital marketing video ad example proves that when storytelling honors process, innovation feels personal and timeless.

How to create video ads for digital marketing with AI ad generator

Building high-performing ads doesn’t have to take weeks or a production crew. With Zeely AI ad generator, you can create professional, conversion-ready video ads in under 7 minutes. Here’s how to do it step by step — faster, smarter, and fully optimized for results.

1. Add your product link

Paste your product URL and let Zeely’s AI automatically import your product name, visuals, and descriptions. No website? You can enter details manually. If you’re on Shopify, select Shopify in settings and paste your product link.

Benefit: AI saves you setup time by pulling everything it needs to create your ad automatically.

2. Choose your product

Select which product you want the AI to feature. As you add more products, you can instantly generate new videos for each.

Benefit: Create multiple product ads quickly without starting from scratch every time.

3. Pick a video template

Choose from high-converting templates designed to stop the scroll, complete with dynamic transitions, engaging effects, and smooth scene changes.

Benefit: Your product looks professional and social-ready without editing skills.

4. Select an AI avatar

Make your message human. Choose from 500+ ultra-realistic AI avatars that match your audience’s tone, style, and demographic.

Benefit: The avatar becomes your brand’s face, boosting credibility and connection.

5. Generate your video script

Use Zeely’s AI script tool to craft compelling scripts based on proven frameworks like AIDA, PAS, or Before-After-Bridge. You can accept the AI version or add a custom prompt to match your tone.

Benefit: Get ad-ready messaging that hooks in the first 3 seconds and drives conversions.

6. Choose background music

Pick from Zeely’s curated sound library to set the mood for your ad.

Benefit: The right soundtrack keeps attention high and makes your message memorable.

7. Render your video

Click Render and your ad will be ready in about 7 minutes or less, downloadable in MP4 for any platform.

Benefit: Save up to 97% of production time versus manual editing.

8. Post or launch instantly

Connect your Instagram, Facebook, or TikTok accounts to post directly or schedule uploads automatically. 

Benefit: Let Zeely handle both ad creation and organic posting — your videos go live where your audience already is.

Zeely’s AI video ad maker combines automation with creativity, cutting costs, saving hours, and driving higher CTR and ROI. With built-in avatars, dynamic templates, and smart scripting, it’s the only tool you need to turn your product link into a polished ad that sells anywhere. Try Zeely AI now and create a video that really converts.