Get started
Try it for free
  1. Home
  2. \
  3. Blog
  4. \
  5. Ad Performance & Testing

Ad Performance & Testing

Sort by: New
New
Popularity
The image of the young man sitting on the sofa and having creative ad fatigue while scrolling

Creative ad fatigue: When your video ads need a refresh

Creative ad fatigue does not usually hit all at once. It creeps in through rising frequency, falling CTR, weaker engagement, and higher costs. This guide breaks down what is creative fatigue, how to spot it and what to refresh.

13 May 2026 10 min read
Visual A/B layout showing sneakers for ad creative testing.

Creative testing for video ads and a simple experiment plan

Creative testing works when you change one meaningful variable at a time and tie it to a clear outcome. This guide shows you how to run a cleaner A/B test for video ads, write a stronger creative hypothesis, and build an ad testing plan you can repeat every week.

12 May 2026 15 min read
Video metrics visualization featuring matcha fitness products, a branded shaker bottle, protein powder, and a smartphone showing a sporty woman preparing a matcha drink in a modern flat lay composition.

Video ad metrics: How to measure what works

A video ad report can look impressive and still tell you the wrong story. This guide explains VTR, viewability, engaged-view conversions, and Brand Lift, so you can match each metric to the right job and stop grading every video by clicks alone.

8 May 2026 14 min read