Zeely AI leadership: Founders

Behind the Zeely marketing app is a small leadership team that spent years inside sales, digital marketing, and content work for real clients. All three founders were selected for Forbes 30 Under 30 Europe.

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Zeely AI leadership: Founders

Meet the Zeely AI founders

Zeely AI was founded in Ukraine in 2022 by three people who saw the same pattern. Small businesses wanted more sales but felt lost in complex ad accounts, random "boost post" buttons, and unclear reports. The founders turned that frustration into a tool that spells out what to do next, without the jargon.

If you want the full story, you can read our full story.

Dima Samoiliuk

Dima Samoiliuk

CEO, Co Founder

Sets the vision and direction for Zeely

Yaroslav Samoiliuk

Yaroslav Samoiliuk

COO, Co Founder

Makes sure sales, support, and operations run smoothly

Alina Bondarenko

Alina Bondarenko

CPO, Co Founder

Owns the product roadmap and the day-to-day experience of using Zeely

Dima Samoiliuk, CEO and Co-Founder

Dima leads Zeely's overall vision and direction. He has spent more than 11 years in technical leadership, digital marketing, and managing outsourcing teams. That mix shapes Zeely into a platform that feels technical under the hood but simple on the surface.

For you this means a product that stays focused on plain questions like "how do I get my first sale from ads," not abstract features. Dima works closely with Alina, Zeely's CPO, to make sure new tools like AI video ads or batch static creatives ship with clear flows you can explore on the features page.

Dima Samoiliuk, CEO and Co-Founder

Yaroslav Samoiliuk, COO and Co-Founder

Yaroslav runs operations and growth. Before Zeely, he worked as a Chief Sales Officer at a fast-moving startup where he built and scaled sales teams from scratch.

Inside Zeely, he pays close attention to how quickly users launch their first campaigns, how support answers tough questions, and how smooth it is to go from trial to paid plan. When you see clean pricing, direct refund rules, and responsive support, that is the type of work he pushes.

Yaroslav Samoiliuk, COO and Co-Founder

Alina Bondarenko, CPO, Co-Founder

Alina owns product for Zeely, from roadmap decisions to the day-to-day experience of using the app. She has worked as a content and marketing specialist and creative copywriter across agencies and media, and that background shapes how she builds the product: every screen has to explain itself in plain language first, design second.

She's the reason Zeely tells you why a creative might not pull clicks or how to fix a weak offer, instead of leaving you to guess. You can watch her present Zeely on stage in this Slush 2022 talk.

Alina Bondarenko, CPO, Co-Founder
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Growing 2M+ Users

From that first version, built while the team was based in Ukraine, growth came fast:

  • Zeely reached 2,000,000+ businesses and creators
  • The company was selected as a Top 3 startup at Slush 2022, among 1,200 competing teams
  • Zeely joined Google for Startups

This path keeps the team grounded. Every new feature has to earn its place by making your daily marketing work easier, not louder.

Work with a team that cares about clear results

When you use Zeely, you're working directly with the founders – the same team that measures success by whether your ads bring sales and leads you can see on your phone.

Quick checklist to see if this team fits you

I want founders who understand real sales and digital marketing

I like tools that stay simple, no matter the size of my team

I care about clear pricing and refund rules

I want AI that's straightforward about what it's doing

I want measurable performance over vanity numbers